"Undercut" refers to the tactic of strategically presenting footwear for sale at a lower price than going rates, frequently in an effort to get customers in quickly. Sellers use this tactic to draw attention to their products and get an advantage over rivals in the crowded shoe industry. Sellers attempt to attract potential customers looking for a good deal by selling their products slightly below their current market value. Undercutting, however, may have an effect on the general market dynamics, thereby affecting pricing patterns and customer views. Maintaining an eco-system of sneaker trade that is sustainable and harmonious still requires striking a balance between the temptation of cost savings and fair value for both consumers and sellers.