SEO – Search Engine Optimization

Definition updated on November 2023

What is SEO (Search Engine Optimization) and how does it impact website visibility and traffic?

Search Engine Optimization, commonly abbreviated as SEO, refers to the practice of enhancing a website or online content to make it more visible to search engines like Google, Bing, or Yahoo. The main goal is to increase organic (non-paid) visibility, so when someone types in specific keywords, like "retro Jordans for sale," the optimized website or product listing appears higher in the search results. In the sneaker resell industry, SEO is crucial for sellers who have their own websites or use platforms that rely on search engines to drive traffic. Effective SEO involves various strategies: incorporating relevant keywords into product descriptions, using high-quality images, ensuring the website loads quickly, and obtaining backlinks from reputable sources. It's not just about getting any visitors but about attracting those genuinely interested in purchasing sneakers. As search engines aim to deliver the most relevant results to users, keeping content up-to-date and aligned with what sneaker enthusiasts are looking for can lead to higher rankings. A well-optimized sneaker website or product listing can result in more visitors, increased sales, and better profit margins, making SEO a valuable tool in the toolkit of any serious sneaker reseller.

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