Definition updated on November 2023

What does F&F stand for?

"F&F" in the context of sneakers typically stands for "friends and family". It is a term used to describe exclusive sneaker releases that are only available to the close friends and family members of the brand or the designers. These exclusive releases are often highly coveted by sneaker enthusiasts due to their limited availability and unique designs. F&F releases are typically not available for sale to the general public, and are often given as gifts to influencers or used for promotional purposes

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