CTR – Click-through-Rate

Definition updated on November 2023

What is CTR (Click-through-Rate) and how does it measure the effectiveness of digital ads?

Represents the ratio of users who click on a specific link or advertisement to the number of total users who view the page, advertisement, or email where the link appears. It is expressed as a percentage and provides insights into the effectiveness of an online ad campaign or the appeal of content. For sneaker resellers, CTR is an essential metric when gauging the success of online advertisements or promotional emails. If a sneaker reseller runs an ad showcasing a new sneaker release, the CTR would indicate how many people clicked on that ad compared to how many saw it. For example, if 1,000 people saw the ad and 50 clicked on it, the CTR would be 5%. A higher CTR suggests that the ad or content is resonating well with the audience, capturing their interest and prompting them to learn more or make a purchase. On the other hand, a low CTR might indicate that the ad isn't appealing or relevant to the viewers, or that it's not reaching the right target audience. By monitoring CTR, sneaker resellers can make informed decisions about adjusting their advertising strategies, like refining ad designs, tweaking call-to-action statements, or altering targeting settings. In essence, CTR provides a direct reflection of an advertisement's ability to engage viewers, making it a crucial metric for sneaker resellers aiming for effective online marketing.

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