A term that represents transactions or interactions between a business and individual consumers or end-users. In a B2C model, companies sell their products or services directly to the public rather than to another business. Within the context of the sneaker industry, B2C refers to situations where brands, stores, or resellers offer sneakers directly for consumers to purchase. For example, when a sneaker brand releases a new pair and sells it on their website or in their retail store to individual buyers, that's a B2C transaction. The main focus in B2C is on reaching the end consumer, making the buying process as seamless and appealing as possible. This contrasts with B2B (Business-to-Business) where the sales process can be more complex, involving negotiations, volume discounts, and longer sales cycles. For sneaker resellers, understanding the B2C model is crucial because it impacts how they market, price, and present their products. Decisions in B2C are often influenced by branding, trends, consumer preferences, and emotional factors. As such, effective B2C strategies for sneaker resellers might include building a strong online presence, connecting with customers through social media, and tapping into the latest sneaker culture trends to drive interest and sales among individual consumers.