Definition updated on November 2023

What is a sneaker raffle?

A raffle, in the context of sneaker releases, is a type of lottery-based system used to allocate limited edition shoes to buyers. Participants typically enter their personal information, such as name, address, and shoe size, in order to be considered for the raffle. Raffles can take place in various forms, including online, in-store, via Instagram, or through email. These raffles provide a way for brands and retailers to fairly distribute highly sought-after shoes, rather than relying on a first-come, first-served model.

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