Definition updated on November 2023

What is a flagship?

"Flagship" is a term used in the retail industry to describe a company's primary or flagship store. This is typically the company's largest, most prominent, and most well-known store, often located in a major city or high-traffic area. In the world of sneakers, flagship stores often serve as key destinations for sneakerheads and collectors, offering a wide selection of limited and exclusive releases, as well as providing a unique shopping experience.

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