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FC – Fulfillment Center

Definition updated on November 2023

What is a Fulfillment Center (FC) and how does it support e-commerce operations?

A large warehouse-like facility where products, such as sneakers, are stored, packed, and shipped to customers. In the context of sneaker reselling, FCs play a pivotal role in ensuring that sneakers reach their buyers in a timely and efficient manner. When a customer places an order, the fulfillment center springs into action. The ordered sneaker is located within the vast shelves of the FC, then picked, packed, and prepared for shipment. The purpose of these centers is to streamline the order fulfillment process, allowing sellers, including sneaker resellers, to manage large volumes of orders without personally handling each shipment. One of the most renowned FC networks is operated by Amazon for its FBA (Fulfillment by Amazon) program. By using FCs, sneaker resellers can store their inventory in these centers and let them handle storage, packing, and shipping, making the process more efficient. This allows resellers to focus on sourcing and listing more sneakers instead of managing logistics. However, it's essential for resellers to understand the fees associated with using FCs and the requirements these centers may have regarding product preparation and labeling. Using a fulfillment center can significantly enhance the speed and reliability of shipments, which in turn can lead to higher customer satisfaction and more positive reviews for the sneaker reseller.

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