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Campaign pricing

Definition updated on November 2023

What is campaign pricing and how does it affect product marketing?

Campaign pricing refers to a temporary pricing strategy where a seller offers special prices or discounts on sneakers as part of a marketing campaign or promotion. This can involve reducing the price of certain sneakers, offering bundle deals, or providing discounts on future purchases. The aim of campaign pricing is to attract more buyers, increase sales, and generate buzz around the seller's inventory. For example, a seller may run a campaign offering a 10% discount on all sneakers for a limited time, or offer a buy-one-get-one-half-off deal on certain models. Campaign pricing can be particularly effective in the sneaker resell market as it can create a sense of urgency and exclusivity that encourages buyers to make a purchase. It can also be a way to move slow-selling inventory or to coincide with specific events or holidays. For beginners in the sneaker resell market, campaign pricing can be a useful strategy to attract more buyers and increase sales. However, it is important to carefully plan the campaign, including the timing, the items included, and the level of discount offered. Additionally, the cost of the campaign, including any advertising or promotional materials, should be considered, and the potential impact on the seller's reputation and perceived value of their inventory should be carefully weighed.

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