Definition updated on November 2023

What is the concept of bundle in the context of pricing and sales strategies?

A "bundle" is a carefully chosen assortment of sneakers or associated accessories that are sold as a single unit. These bundles frequently combine various sneaker sizes, hues, or designs to produce an alluring ensemble for fans and customers. Bundles can include limited-edition, thematic, or exclusive collaboration releases that go well together and improve the whole shoe experience. Sellers and merchants regularly use bundling to give customers value and variety, giving them the chance to look at a variety of possibilities in a single purchase. As sneaker culture grows, the idea of bundles not only demonstrates ingenuity but also provides a practical means for fans to interact with a variety of desirable styles in a cogent and alluring way.

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