Definition updated on November 2023

What does unboxing mean?

Unboxing refers to the act of opening and revealing a newly purchased sneaker. It is often done in a ceremonial or celebratory manner, with the sneaker being presented from all angles, and is often shared on social media platforms such as YouTube and Instagram. The term "unboxing" is most commonly used in the sneaker community, as it is a popular way for sneaker enthusiasts to show off their latest acquisitions. Additionally, unboxing videos can also provide sneaker buyers with a detailed look at the product before purchasing it

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