"Hookup" is a term used in the sneaker community that refers to when someone helps another person purchase a limited edition or hard-to-find sneaker. This can be done by offering to buy the sneaker on the release day and then reselling it to the other person at a slightly marked-up price, or by using connections or insider knowledge to secure a pair of the desired sneakers. This term is often used by sneaker enthusiasts who are trying to get their hands on a highly sought-after pair of shoes, but are unable to do so on their own. The term can also refer to a person who has a reliable source for obtaining limited edition or hard-to-find sneakers.
