What is the meaning of Collaboration?

Collaboration, or collab for short, refers to a partnership between two brands, often well-known and respected in the sneaker industry. These collaborations often result in limited edition releases that generate significant excitement and anticipation among sneaker enthusiasts. Examples of notable collaborations include Travis Scott x Nike, Nike x Off White, Supreme x Louis Vuitton, and Sacai x Nike. These partnerships often bring together the strengths and unique perspectives of both brands, resulting in highly sought-after and exclusive products.