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ASIN – Amazon Standard Identification Number

Definition updated on November 2023

What is an ASIN (Amazon Standard Identification Number) and how does it identify products on Amazon?

A unique 10-character alphanumeric code used by Amazon to identify and manage products in its vast inventory. Each product listed on Amazon receives a distinct ASIN, which makes it easier to search, categorize, and manage millions of products on the platform. When a seller, including sneaker resellers, wants to list a product on Amazon, they can search for existing ASINs to see if that product or a similar one is already available. If it's a new product not previously listed, Amazon will create a new ASIN. For sneaker resellers, the ASIN becomes particularly important to ensure they're listing their products under the correct identifiers, guaranteeing customers find the exact sneaker model and variant they're seeking. Moreover, ASINs help in preventing duplicate listings and maintaining a consistent product database on Amazon. If someone refers to an ASIN in the context of sneaker reselling or shopping, they're talking about the specific identification number tied to a particular sneaker or product on Amazon. It's essentially Amazon's system of keeping things organized and ensuring each product has its unique spot on their platform.

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