A global e-commerce and technology company founded by Jeff Bezos in 1994. Originally starting as an online bookstore, Amazon quickly expanded its offerings to include electronics, apparel, and various other categories. Today, it stands as one of the world's largest online retailers and provides a platform for third-party sellers, including sneaker resellers, to sell their products. The platform offers multiple services such as Amazon Prime, which provides members with benefits like fast shipping and streaming services, and Fulfillment by Amazon (FBA), where sellers send their products to Amazon's fulfillment centers, and Amazon takes care of storage, packaging, and shipping. For sneaker resellers, Amazon can be a valuable channel to reach a vast audience, especially if they're selling mainstream sneaker brands. However, it's crucial for sellers to ensure authenticity, given Amazon's strict policies against counterfeit items. Moreover, AMZ or AMZN are often used as abbreviations or stock ticker symbols referring to Amazon, especially in financial contexts. While Amazon offers vast potential for sales, resellers also need to consider fees, competition, and the company's policies when deciding to list sneakers on this platform.