Definition updated on November 2023

Who are sneaker resellers?

Sneaker resellers are individuals or companies that purchase sneakers at their original retail price and then resell them at a higher price, typically after the release date. They may use various strategies, such as purchasing multiple pairs or buying limited edition shoes, to maximize profits. Reselling sneakers can be a lucrative business, but it can also be controversial as it can make it harder for regular customers to buy the shoes they want at retail prices.

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