A consumer's sentiments, experiences, and ideas about a good or service are combined to form their brand perception. It's not what a brand claims to represent, but rather what consumers think a brand stands for.Despite being a mental association, brand perception is crucial for establishing an emotional bond with customers. When selecting between competing products, people take their attitude toward brands into consideration.Example:Apple has a strong brand reputation, which is based on its well-made and user-friendly products. Apple has become one of the most successful corporations in the world because of its favorable brand reputation.Ways to Build a Perception of a Brand:Understanding your audience and what they need and want is the first step toward building a positive brand image. You can then develop messages and images that appeal to them from there.Importance:For your business to succeed, brand perception is critical. Higher client loyalty and the ability to charge a premium for your items are both related to how well people view your products or services.
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