Bulk pricing

A popular pricing tactic used in a number of industries, including manufacturing, retail, wholesale, and services, is bulk pricing. It's a win-win strategy that helps companies increase sales volume while giving customers who make greater purchases value and cost savings. Bulk pricing, sometimes referred to as volume pricing or quantity discount, is a pricing technique used by companies to give customers who buy goods or services in bulk or big numbers lower rates or discounts. The goal of bulk pricing is to increase total sales volume and customer loyalty by providing an incentive for customers to purchase more units of a product or service at a reduced cost per unit.Example:Discounts are frequently available at electronics stores when buying computers, televisions, and other household gadgets in volume. For example, an electronics retailer may charge $699 for a laptop, but give a $50 discount to customers who purchase two or more.