Free tools
Markup calculator
Markup, margin and profit from your cost and price, or the price you need for a target markup or margin.
- Results
- Markup, margin, profit
- Works both ways
- Price or target %
- Price
- Free, no sign-up
Markup
50%
- Selling price
- £75.00
- Profit
- £25.00
- Markup (profit ÷ cost)
- 50%
- Margin (profit ÷ price)
- 33.3%
Before fees, postage and tax unless you enter your payout as the price.
Retailed shows the real markup on every item you sell, after fees.
Start freeShort answer
What is the markup formula?
Markup = (selling price − cost) ÷ cost × 100. An item bought for 50 and sold for 75 has a 50% markup: the 25 of profit is half of what it cost.
Markup to margin conversion table
The same sale, two percentages. Margin = markup ÷ (1 + markup); the price is the cost × (1 + markup).
| Markup | Margin | Price for a cost of 100 |
|---|---|---|
| 10% | 9.1% | 110 |
| 20% | 16.7% | 120 |
| 25% | 20% | 125 |
| 30% | 23.1% | 130 |
| 40% | 28.6% | 140 |
| 50% | 33.3% | 150 |
| 75% | 42.9% | 175 |
| 100% | 50% | 200 |
| 150% | 60% | 250 |
| 200% | 66.7% | 300 |
How to calculate markup, step by step
- Take what you paid for the item, including buying fees and inbound postage.
- Subtract it from the selling price: that is your profit per item.
- Divide the profit by the cost and multiply by 100.
Example: a pair of trainers bought for 120 and sold for 180. Profit 60, markup 60 ÷ 120 = 50%, margin 60 ÷ 180 = 33.3%.
Frequently asked questions
General4 questions
What is the difference between markup and margin?
Markup compares your profit with the cost; margin compares it with the selling price. The same 25 of profit on an item bought for 50 and sold for 75 is a 50% markup but a 33.3% margin. Margin is always lower than markup and can never reach 100%.
How do I convert markup to margin?
Margin = markup ÷ (1 + markup). A 100% markup is a 50% margin, 50% is 33.3% and 25% is 20%. The other way round, markup = margin ÷ (1 − margin).
How do I find the selling price for a target markup?
Price = cost × (1 + markup). A 40% markup on an item that cost 60 means a price of 60 × 1.4 = 84. For a target margin instead, price = cost ÷ (1 − margin): a 40% margin on 60 needs a price of 100.
Should marketplace fees be part of the cost?
For your real profit, yes. Marketplace and payment fees come out of the price, so a 50% markup before fees can be much lower after them. The reseller profit calculator includes fees and postage.
Know your markup on every sale
Retailed keeps the cost, fees and sale price of every item, so your real markup is always up to date.