Cookie policy

This page explains what retailed.io stores in your browser and why. It covers this website only. The Retailed app at dashboard.retailed.io has its own settings.

Your choice

When you first visit, we ask whether you allow analytics. The tools that use cookies (listed below) only load once you click Allow. If you click Decline, they are never loaded. You can change your mind at any time with the Cookie settings link at the bottom of every page. Your choice is kept for 6 months, then we ask again.

Anonymous visit counts (no cookies)

Whatever you choose, we count visits anonymously with PostHog (EU cloud) so we know how many people read each page. Nothing is stored in your browser, no profile is built, your IP address is not kept, and the counts are never combined with other data or used for advertising. Only the page viewed, the referring site, and the browser and device type are recorded, and the data is kept for 12 months. This is allowed without consent under the CNIL’s exemption for audience measurement.

Always on: needed for the site to work

Name	Where	What it does	Kept for
retailed-consent	Local storage	Remembers your cookie choice.	6 months
retailed-theme	Local storage	Remembers light or dark mode, if you pick one.	Until you clear it
retailed-locale	Cookie	Remembers English or French, if you switch.	1 year
retailed-first-touch	Session storage	Keeps the campaign tags (utm) of the link you came from, so we can tell which page led to a sign-up. Deleted when you close the tab.	Browser session

Only if you allow analytics

Tool	Cookies	What it does	Kept for
Google Analytics 4 (Google Ireland Ltd)	_ga, _ga_*	Counts visits and pages viewed, and which pages lead to sign-ups. IP addresses are anonymised. Advertising features are off.	Up to 13 months
PostHog (EU cloud, hosted in Frankfurt)	ph_*_posthog	Measures how pages and tools are used (for example which calculators are used) so we can improve them.	Up to 1 year

We don’t use advertising or retargeting cookies, and we don’t sell data.

Third-party content

Some pages show images hosted on a content delivery network. Loading an image sends your IP address to that server, as with any website, but sets no cookie.

Questions

For any question about this policy or your data, email us at the address below or see our privacy policy.